Business Networking – 5 Action Tips for Networking Success

By Lynda Goldman

Do you feel uncomfortable entering a room full of strangers at a networking event? You’re not along. One survey showed that about 75 percent of people feel nervous at business and social events.

But the rewards for networking can be enormous so it’s worthwhile taking the time to learning networking skills. Here are 5 action tips to help you succeed at networking:

1. Think about networking as a way to build long term relationships – not to sell on the spot.

2. Be approachable and friendly. You’ll attract people to you. Smile, make eye contact, and approach people. They will be grateful that you made the first move, and they will be happy to talk to you.

3. Always follow up. Nothing happens unless you follow up, and not many people bother to make the first move. Take the time to send a handwritten card or note, or an email. Or pick up the phone and call. So few people do this, that you’ll stand out in the crowd.

4. Think about how you will introduce yourself. Create a memorable tagline to help people remember you and your company.

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5. Think of yourself as a solution-finder, rather than a sales person. Not everyone can use your product or service, but the people you meet can often refer you to friends and colleagues. Aim to build long-term relationships that lead to a bigger circle of customers.

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