Business Cards - How to Double Your Chances for Success

By Lynda Goldman

At networking events, most people give out business cards one at a time. Do you ever give out two cards or more? You may just double your chances for success. Here's how:

1. Use your customers to help you build your business. When someone asks for your card, think about whether it would be a wise move to offer more than one. It depends on how much rapport you have established. If you feel comfortable, ask them if they know of anyone else who could use what you sell. Get more tips at http://www.Impressforsuccess.com

2. Don't give out more than two. If you give out a pile of cards, it diminishes the value of your cards, and this reflects on the value of your service. Don't hand them out by the pound. Keep the perceived value by handing them out carefully. If someone gives you a card back, you've probably given out too many.

3. Ask for an extra card. When someone gives you a card, ask for an extra one to give a friend or business associate. They might get the hint, and ask for an extra card of yours as well. If they don't, the person who gives you a card will still appreciate your courteous gesture, and it will go a long way towards establishing rapport and good will.

4. Be specific. Even more powerful is to mention a specific person who might be interested in their product or service. Search your brain for a moment, and think of someone you could refer them to. Remember that what goes around comes around, and you're more likely to get clients when you help other people get what they want.

5. Tell them why you want it. Be sincere in trying to help them. You'll be imprinted in their mind as someone who has their best interests at heart. Make it easy for people to tell friends and colleagues about your services by exchanging two cards. But don't make them look cheap by giving them out by the dozen. Be sure to keep the value of your business cards intact.

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