By Lynda Goldman
The signs are everywhere, showing up to 75 percent off. Retailers want to clear their shelves to make room for spring stock.
If you are looking for a few stylish items to update your business wardrobe, here are some tips for capturing the best deals.
1. Staples: You will always need another pair of good leather gloves, black pants, boots or a down coat. If the price and fit are right, now is the time to replenish your wardrobe.
For a simple guide, Project Champagne Taste on a Beer Budget, check out http://www.ImpressforSuccess.com/howto.html
2. Cashmere crews: This is the time to pick up basics to replenish your wardrobe. Cashmere sweaters are timeless and go under suits or look great on their own. At 50-70 percent off, you can get one or two in a neutral color such as navy or black, and one just for fun in Kelly green.
3. Wrap dresses: The wrap dress is a classic. Look for colorful jersey, or a black and white print sheathe. Diane Von Furstenberg makes fabulous wraps. Other companies have great wraps as well, at a variety of price points. These dresses are perfect for the office or after hours, and make the most of women’s shapes. Even better, they never seem to go out of style.
4. Coats: Now is the time to splurge on a fantastic coat. If the high-priced coat you’ve been coveting is available at over 50 percent off, you can now splurge without guilt. Remember that a good quality, classic coat can last a decade or more. But be sure that it fits well, and you love the color. Otherwise you’ll end up leaving it in the closet.
5. Fun items: Bubble hems, tunics and chartreuse may be a bit much when they come off the runway and the sticker price is high. But at a discount, you can be more open with the fun stuff. If you’re sick of your black pants and sweater uniform for winter, why not try a knit tunic or dress for a change?
6. Take your time: If you are hesitating, it probably means something isn’t working for you. Don’t buy it. You’ll find something better at the next store!
Would you like to attract more customers? Free report shows you how, when you sign up for Communication Capsules at http://www.ImpressforSuccess.com
Thursday, January 24, 2008
Tuesday, January 22, 2008
Business Cards - How to Double Your Chances for Success
By Lynda Goldman
At networking events, most people give out business cards one at a time. Do you ever give out two cards or more? You may just double your chances for success. Here's how:
1. Use your customers to help you build your business. When someone asks for your card, think about whether it would be a wise move to offer more than one. It depends on how much rapport you have established. If you feel comfortable, ask them if they know of anyone else who could use what you sell. Get more tips at http://www.Impressforsuccess.com
2. Don't give out more than two. If you give out a pile of cards, it diminishes the value of your cards, and this reflects on the value of your service. Don't hand them out by the pound. Keep the perceived value by handing them out carefully. If someone gives you a card back, you've probably given out too many.
3. Ask for an extra card. When someone gives you a card, ask for an extra one to give a friend or business associate. They might get the hint, and ask for an extra card of yours as well. If they don't, the person who gives you a card will still appreciate your courteous gesture, and it will go a long way towards establishing rapport and good will.
4. Be specific. Even more powerful is to mention a specific person who might be interested in their product or service. Search your brain for a moment, and think of someone you could refer them to. Remember that what goes around comes around, and you're more likely to get clients when you help other people get what they want.
5. Tell them why you want it. Be sincere in trying to help them. You'll be imprinted in their mind as someone who has their best interests at heart. Make it easy for people to tell friends and colleagues about your services by exchanging two cards. But don't make them look cheap by giving them out by the dozen. Be sure to keep the value of your business cards intact.
How-to Guides: http://www.ImpressforSuccess.com/howto.html
At networking events, most people give out business cards one at a time. Do you ever give out two cards or more? You may just double your chances for success. Here's how:
1. Use your customers to help you build your business. When someone asks for your card, think about whether it would be a wise move to offer more than one. It depends on how much rapport you have established. If you feel comfortable, ask them if they know of anyone else who could use what you sell. Get more tips at http://www.Impressforsuccess.com
2. Don't give out more than two. If you give out a pile of cards, it diminishes the value of your cards, and this reflects on the value of your service. Don't hand them out by the pound. Keep the perceived value by handing them out carefully. If someone gives you a card back, you've probably given out too many.
3. Ask for an extra card. When someone gives you a card, ask for an extra one to give a friend or business associate. They might get the hint, and ask for an extra card of yours as well. If they don't, the person who gives you a card will still appreciate your courteous gesture, and it will go a long way towards establishing rapport and good will.
4. Be specific. Even more powerful is to mention a specific person who might be interested in their product or service. Search your brain for a moment, and think of someone you could refer them to. Remember that what goes around comes around, and you're more likely to get clients when you help other people get what they want.
5. Tell them why you want it. Be sincere in trying to help them. You'll be imprinted in their mind as someone who has their best interests at heart. Make it easy for people to tell friends and colleagues about your services by exchanging two cards. But don't make them look cheap by giving them out by the dozen. Be sure to keep the value of your business cards intact.
How-to Guides: http://www.ImpressforSuccess.com/howto.html
Thursday, January 17, 2008
Business Casual Dress – 3 Rules to Looking Professional
By Lynda Goldman
Are you confused about how to look professional when wearing business casual dress? Here are some tips to guide you. Get more tips at: http://www.Impressforsuccess.com/howto.html
1. When in doubt, dress up. A common rule for business is to dress in traditional business attire for important meetings with outside business people. They still expect to see a business suit or jacket when a business deal is closed. Wearing a suit to meet a new client, or for a job interview, shows respect. Wear traditional business clothing when conducting business overseas.
2. Pay attention: Giving more attention to your image when you wear business casual. For example, wearing a leather belt adds polish to pants and a simple shirt. Shoes with a bit of style, and accessories like a great briefcase, watch and some unique jewelry, all complete the picture.
3. Job interviews: Ask the potential employer what is the appropriate attire for their organization. For most job interviews you’ll want to wear traditional business attire. For a very casual organization, the Classic Level is appropriate. If you arrive at the interview and the interviewer is not wearing a jacket, you can always remove yours. But it you don’t have one and he or she is wearing one, you’ll lose points for professionalism.
Check out these guides at http://www.Impressforsuccess.com/howto.html for more help in putting together your work wardrobe.
Are you confused about how to look professional when wearing business casual dress? Here are some tips to guide you. Get more tips at: http://www.Impressforsuccess.com/howto.html
1. When in doubt, dress up. A common rule for business is to dress in traditional business attire for important meetings with outside business people. They still expect to see a business suit or jacket when a business deal is closed. Wearing a suit to meet a new client, or for a job interview, shows respect. Wear traditional business clothing when conducting business overseas.
2. Pay attention: Giving more attention to your image when you wear business casual. For example, wearing a leather belt adds polish to pants and a simple shirt. Shoes with a bit of style, and accessories like a great briefcase, watch and some unique jewelry, all complete the picture.
3. Job interviews: Ask the potential employer what is the appropriate attire for their organization. For most job interviews you’ll want to wear traditional business attire. For a very casual organization, the Classic Level is appropriate. If you arrive at the interview and the interviewer is not wearing a jacket, you can always remove yours. But it you don’t have one and he or she is wearing one, you’ll lose points for professionalism.
Check out these guides at http://www.Impressforsuccess.com/howto.html for more help in putting together your work wardrobe.
Tuesday, January 15, 2008
Body Language – 7 Tips for Reading Customer’s Facial Expressions
In reading body language, facial expressions are a sure giveaway. Just ask your customers how they are doing. If they say they are fine, but look sad and downcast, you’ll know the truth right away. Their words contradict their facial expression, and are revealed in their body language. More tips on body language: http://www.Impressforsuccess.com/howto.html
5 tips for reading facial expressions
1. Research shows that 55 percent of non-verbal communication is facial. We are conditioned to look at people’s faces to find out their moods. The best way to tell if your customer is telling the truth (or hiding something) is to listen and look for a connection between their words and their facial expressions.
2. People generally try to mask negative expressions such as disappointment, fear or envy, but these feelings are often reflected in their eyes, or the downward turn of the mouth.
3. Genuine expressions of anger and surprise can be quite brief, lasting for only a few seconds. If an expression remains for longer, it may be a sign of insincerity. In general, a genuine expression matches the beginnings of a feeling, so watch for expressions that come after the words that express an emotion.
4. The eyes are the most powerful area of communication. People may avoid eye contact out of fear, shame, embarrassment, discomfort or dishonestly. A person who has difficulty making eye contact may be perceived as lacking self-confidence, or being devious or untrustworthy.
5. Watch for excessive blinking, which is a form of nervousness or insecurity. Excessive eye blinking can occur when a person isn’t telling the truth, or is worried about not being believed.
6. Finally, watch the eyebrows. When people meet for the first time and smile, they automatically flash, or raise, their eyebrows rapidly. If you see the flash, you are on the right track. If there is no flash, you probably haven’t connected with the person.
7. A genuine smile is a powerful way to communicate warmth and friendliness. In a genuine smile, the whole face lights up and the corners of the eyes wrinkle. A phony smile, or tight grin, involves only the lips. And a smile that is inappropriate, such as a smile delivered with sad news, is actually a sign of nervousness.
Check out http://www.Impressforsuccess.com/howto.html for body language secrets.
5 tips for reading facial expressions
1. Research shows that 55 percent of non-verbal communication is facial. We are conditioned to look at people’s faces to find out their moods. The best way to tell if your customer is telling the truth (or hiding something) is to listen and look for a connection between their words and their facial expressions.
2. People generally try to mask negative expressions such as disappointment, fear or envy, but these feelings are often reflected in their eyes, or the downward turn of the mouth.
3. Genuine expressions of anger and surprise can be quite brief, lasting for only a few seconds. If an expression remains for longer, it may be a sign of insincerity. In general, a genuine expression matches the beginnings of a feeling, so watch for expressions that come after the words that express an emotion.
4. The eyes are the most powerful area of communication. People may avoid eye contact out of fear, shame, embarrassment, discomfort or dishonestly. A person who has difficulty making eye contact may be perceived as lacking self-confidence, or being devious or untrustworthy.
5. Watch for excessive blinking, which is a form of nervousness or insecurity. Excessive eye blinking can occur when a person isn’t telling the truth, or is worried about not being believed.
6. Finally, watch the eyebrows. When people meet for the first time and smile, they automatically flash, or raise, their eyebrows rapidly. If you see the flash, you are on the right track. If there is no flash, you probably haven’t connected with the person.
7. A genuine smile is a powerful way to communicate warmth and friendliness. In a genuine smile, the whole face lights up and the corners of the eyes wrinkle. A phony smile, or tight grin, involves only the lips. And a smile that is inappropriate, such as a smile delivered with sad news, is actually a sign of nervousness.
Check out http://www.Impressforsuccess.com/howto.html for body language secrets.
Monday, January 14, 2008
Business Cards – 3 Ways to Use Business Cards to Create More Business
Business cards are powerful little pieces of paper that can help you generate more business. These little billboards with your name on them can help you find new business, expand your business, and leave a lasting impression of who you are. You'll get more tips at http://www.ImpressforSuccess.com/howto.html
3 ways to use business cards to create more business:
1. Have them with you all the time. Seems obvious, doesn’t it? Yet how many times have you been to a business event or even a networking event where people go specifically to find new business, and someone says to you: Sorry, I forgot my business cards? Don’t let this happen to you. Keeps your business cards handy. You never know where they will end up.
2. Get people to read them and keep them. How do you do that? By giving them to people after you’ve formed a connection. You first have to establish that someone has a need or interest in your product and service. If you just hand out your cards to anyone, like sticks of chewing gum, people are less likely to feel any connection and want to contact you.
3. Make your business cards a great reflection of you. Your business cards are a reflection of who you are, and the service or product your business provides. They should be professional, yet indicative of your business. Think about the color, font, and images on your business cards. How can you make them more compelling to look at? How can you make it easier for someone to understand what you do or provide?
Business cards are incredible tools for your business because they are inexpensive to print, easy to carry, and you can have as many versions as you think are necessary. Use them to your best advantage!
By Lynda Goldman
For more tips on getting clients, check out: www.ImpressforSuccess.com/howto.html
3 ways to use business cards to create more business:
1. Have them with you all the time. Seems obvious, doesn’t it? Yet how many times have you been to a business event or even a networking event where people go specifically to find new business, and someone says to you: Sorry, I forgot my business cards? Don’t let this happen to you. Keeps your business cards handy. You never know where they will end up.
2. Get people to read them and keep them. How do you do that? By giving them to people after you’ve formed a connection. You first have to establish that someone has a need or interest in your product and service. If you just hand out your cards to anyone, like sticks of chewing gum, people are less likely to feel any connection and want to contact you.
3. Make your business cards a great reflection of you. Your business cards are a reflection of who you are, and the service or product your business provides. They should be professional, yet indicative of your business. Think about the color, font, and images on your business cards. How can you make them more compelling to look at? How can you make it easier for someone to understand what you do or provide?
Business cards are incredible tools for your business because they are inexpensive to print, easy to carry, and you can have as many versions as you think are necessary. Use them to your best advantage!
By Lynda Goldman
For more tips on getting clients, check out: www.ImpressforSuccess.com/howto.html
Tuesday, January 8, 2008
New Year's Advice - The Cure for Been There, Done That
Happy New Year. January is when we are flooded with advice and resolutions - everything from how to lose holiday weight, to new strategies for business growth.
As you read this advice, have you ever thought "been there, done that?" When we hear advice we often dismiss it because we assume that we are routinely putting it into action. Or we tune it out because we think the advice isn't good. After all, if the information is valid, how come we all aren't rich and thin?
Instead, we search for something completely new - the secret that will yield the breakthrough we are looking for.
So here's my one piece of advice for the New Year.
When you read a tip or idea to help you in your business or career, assume you are not acting on it completely, or not acting on it enough. Ask yourself, "Am I doing this the same old way, or could I do it differently?"
Here's how to tell. If you feel comfortable, you aren't learning or growing. Make yourself feel uncomfortable - just for a little while. You'll see the results, and feel the satisfaction of gaining new ground this year.
For more marketing and image tips, check out: http://www.Impressforsuccess.com
As you read this advice, have you ever thought "been there, done that?" When we hear advice we often dismiss it because we assume that we are routinely putting it into action. Or we tune it out because we think the advice isn't good. After all, if the information is valid, how come we all aren't rich and thin?
Instead, we search for something completely new - the secret that will yield the breakthrough we are looking for.
So here's my one piece of advice for the New Year.
When you read a tip or idea to help you in your business or career, assume you are not acting on it completely, or not acting on it enough. Ask yourself, "Am I doing this the same old way, or could I do it differently?"
Here's how to tell. If you feel comfortable, you aren't learning or growing. Make yourself feel uncomfortable - just for a little while. You'll see the results, and feel the satisfaction of gaining new ground this year.
For more marketing and image tips, check out: http://www.Impressforsuccess.com
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